Why No Ford Everest in USA: Reasons for Its Absence

Main reasons Ford Everest absent US market

• Product overlap: The Everest would compete directly with Ford's existing SUV lineup in the US, particularly the Explorer and Bronco. This could cannibalize sales of these established models, explaining why no Ford Everest in USA.

• Lack of viable business case: Ford already has a strong SUV presence in the US market, making it difficult to justify the costs of importing and certifying the Everest, contributing to why Ford Everest is not available in America.

• Different engine options: The Everest uses turbo-diesel engines that are not typically offered in the US market, which would require additional certification and potential modifications, further explaining why no Ford Everest in USA.

• Market positioning: The Everest is positioned as a midsize, body-on-frame SUV, which may not align with current US market preferences for unibody crossovers, another factor in why Ford Everest is not available in America.

• Manufacturing location: The Everest is primarily produced for global markets outside North America, which could increase import costs and logistics complexity, contributing to the reasons Ford Everest is absent US market.

Comparison with existing Ford SUVs in the USA

Ford Everest vs. Ford Explorer

• Price difference: The Everest is significantly cheaper than the Explorer (₱1.829 Million vs. ₱3.498 Million in the Philippines market), which could be a factor in why no Ford Everest in USA.

• Engine power: The Explorer has a more powerful engine (299hp vs. 168hp for the Everest), potentially influencing why Ford Everest is not available in America.

• Off-road capability: The Everest has better ground clearance (223mm vs. 208mm), potentially offering superior off-road performance, despite its absence in the US market.

• Fuel economy: The Everest's diesel engine may offer better fuel economy, especially in city driving, which could be appealing if it were available in the USA.

Ford Everest vs. Ford Bronco

• Market positioning: The Bronco is considered more popular and better suited for the US market, filling a similar niche as the Everest, contributing to reasons Ford Everest is absent US market.

• Design and construction: Both are based on the Ranger platform, but the Bronco has different suspension and body design, tailored for the US market, explaining why no Ford Everest in USA.

Safety and features

• Safety ratings: The Ford Everest has received 5-star safety ratings from ANCAP, demonstrating its strong safety performance, despite not being available in America.

• Advanced safety features: The Everest comes with various safety technologies, including automatic emergency braking, lane departure warning, and adaptive cruise control, features that could be appealing if Ford decided to introduce it to the US market.

FAQ

Why isn't the Ford Everest available in the USA?

The Ford Everest is not available in the USA primarily due to product overlap with existing Ford SUVs like the Explorer and Bronco, insufficient market demand, and the costs associated with importing and certifying the vehicle for the US market.

What are the main reasons for the Ford Everest's absence from the US market?

The main reasons include product overlap with existing Ford SUVs, lack of a viable business case, different engine options not typically offered in the US, market positioning that may not align with US preferences, and manufacturing locations outside North America.

How does the Ford Everest compare to the Ford Explorer?

The Ford Everest is significantly cheaper than the Explorer in markets where both are sold, has a less powerful engine, better ground clearance for off-road capability, and potentially better fuel economy due to its diesel engine options.

Why doesn't Ford bring the Everest to America to compete with other midsize SUVs?

Ford likely sees insufficient market demand to justify the costs of importing and certifying the Everest for the US market, especially given the strong presence of the Explorer and Bronco in the midsize SUV segment.

Are there any safety or feature advantages that could make the Ford Everest appealing in America?

Yes, the Ford Everest has received 5-star safety ratings from ANCAP and comes with advanced safety features like automatic emergency braking, lane departure warning, and adaptive cruise control. However, these advantages are not enough to overcome the other factors preventing its introduction to the US market.