New Polling Shows Trump and Harris Are Locked in a Battle of 49% to 48%

Key factors influencing voter preferences in Trump vs Harris 2024 poll

Top voter issues in latest presidential election polling

• Economy: 81% of voters consider the economy very important, with inflation and prices being the top concern for 20% of Americans
• Immigration: 61% say it's very important, up 9 points from 2020; 82% of Trump supporters vs 39% of Harris supporters prioritize this issue
• Abortion: 67% overall consider it very important; 67% of Harris supporters vs 35% of Trump supporters prioritize this issue
• Healthcare: 69% consider it very important; 76% of Harris supporters vs 45% of Trump supporters prioritize this issue
• Supreme Court appointments: 68% consider it very important

Candidate strengths in 49% to 48% battle

• Trump: Stronger on immigration (82% of his supporters prioritize it) and crime (76% vs 45% for Harris supporters)
• Harris: More trusted on race issues (55% confidence vs 44% for Trump) and abortion policy (55% confidence)

Campaign strategies and voter outreach in Trump vs Harris race

Advertising effectiveness in latest presidential election polling

• Data-driven experimentation: Campaigns investing in rigorous, science-based experiments can double the effectiveness of their advertising spending
• Attack ads: While disliked, they are psychologically effective at the gut level
• Funding advantage: Best-funded campaigns benefit most from advanced persuasion tools

Social media impact on Trump vs Harris 2024 poll results

• Gen Z sentiment: 75% of Gen Z social media posts express negative sentiment about the election
• Voter mobilization: Gen Z users urge others to focus on voting and exercising their Constitutional right
• Disinformation concerns: Social media platforms are working to combat misinformation and inauthentic behavior

Demographic considerations in 49% to 48% Trump-Harris battle

Income level voting preferences

• Democrats: Have an edge among registered voters in the lowest and highest income tiers
• Republicans: Tend to perform better among middle-income voters

Age-based motivations in latest presidential election polling

• Younger Americans: More motivated by issues like student loan debt and social justice
• Older Americans: More concerned with pensions and healthcare

FAQ

What do the latest Trump vs Harris 2024 poll results show?

The latest polling shows Trump and Harris are locked in a tight battle, with Trump at 49% and Harris at 48%, indicating a highly competitive race for the 2024 presidential election.

What are the top issues influencing voter preferences in the Trump vs Harris 2024 poll?

The top issues influencing voter preferences are the economy (81% consider it very important), immigration (61% say it's very important), abortion (67% consider it very important), healthcare (69% consider it very important), and Supreme Court appointments (68% consider it very important).

How are social media and advertising impacting the latest presidential election polling for Trump and Harris?

Social media is playing a significant role, with 75% of Gen Z posts expressing negative sentiment about the election. Advertising effectiveness can be doubled through data-driven experimentation, and attack ads, while disliked, are psychologically effective. Social media platforms are also working to combat misinformation.

What demographic factors are influencing the 49% to 48% Trump-Harris battle?

Income levels are influencing voting preferences, with Democrats having an edge among the lowest and highest income tiers, while Republicans perform better among middle-income voters. Age is also a factor, with younger Americans motivated by issues like student loan debt and social justice, while older Americans are more concerned with pensions and healthcare.

What are the key strengths of Trump and Harris in the latest presidential election polling?

Trump is seen as stronger on immigration (82% of his supporters prioritize it) and crime (76% vs 45% for Harris supporters). Harris is more trusted on race issues (55% confidence vs 44% for Trump) and abortion policy (55% confidence).