What is Popshelf Store: A New Retail Concept by Dollar General
In Short
Popshelf is a new retail concept launched by Dollar General, targeting suburban women with higher incomes. It offers a curated selection of home décor, beauty products, party supplies, and seasonal items, mostly priced at $5 or less, in a treasure hunt shopping experience.
Popshelf overview
- Target audience: Suburban women from households earning $50,000-$125,000 annually, compared to Dollar General's traditional focus on lower-income rural shoppers
- Store concept: A 9,000 sq ft retail space offering a treasure hunt experience with continually refreshed merchandise, seasonal specials, and limited-time offers
- Pricing strategy: Most items priced at $5 or less, offering affordable options for trendy home goods and party supplies
- Store count: Launched in October 2020, with plans to expand to approximately 1,000 locations over the next few years
Product offerings
Home décor and seasonal items
- Curated selection: Offers a mix of seasonal and home decor items, creating a unique shopping experience
- Affordable home textiles: Includes private label towels, kitchen textiles, decorative pillows, and throws at competitive prices (e.g., $3 kitchen towels, $10 throws)
- Fashion-forward focus: Emphasis on trendy, non-utility items to differentiate from traditional dollar store offerings
Beauty and personal care
- Diverse beauty products: Carries a range of beauty & body items from various brands
- Bath and body care: Offers products like hand soap, sanitizers, body wash, lotion, and face mist
Party supplies and crafts
- Party goods: Extensive selection of party decorations and supplies
- Arts and crafts: Includes craft supplies and DIY project materials
Food and consumables
- Gourmet snacks: Offers a selection of specialty food items and snacks from around the world
- Limited grocery items: Unlike traditional Dollar General stores, Popshelf focuses less on everyday grocery items
Shopping experience
- Treasure hunt atmosphere: Continually refreshed merchandise and seasonal specials create an engaging shopping environment
- Colorful displays: Visually appealing store layout designed to attract and retain customers
- Online shopping options: Offers buy online, pick up in store service with plans to expand to home delivery
- Rewards program: Provides a free rewards box upon sign-up to incentivize customer loyalty
Comparison to Dollar General
- Different target market: Popshelf aims for higher-income suburban shoppers, while Dollar General focuses on rural customers with tighter budgets
- Product mix: Popshelf emphasizes home decor, beauty, and seasonal items, whereas Dollar General stocks more food and essential household items
- Store size: Popshelf stores are slightly larger at 9,000 sq ft compared to traditional Dollar General stores at 8,000 sq ft
- Profit margins: Popshelf's product mix is designed to yield higher profit margins than traditional Dollar General stores
Customer service
- Multiple support channels: Offers customer support via phone (833-377-4353) and email ([email protected])
- In-store pickup: Provides the option for customers to pick up online orders in-store
Linked
Linked
Was this article helpful?