Why Is Everyone Saying Demure? Explaining the TikTok Trend
Everyone is saying "demure" because of a viral TikTok trend that promotes modesty, mindfulness, and reserved behavior. This trend contrasts with the "brat summer" movement and resonates with users seeking a less chaotic lifestyle. The "demure" trend has gone viral, with users asking "why is everyone saying demure?" and embracing its meaning in the context of social media. It also pokes fun at influencer aesthetics, encouraging a more reserved approach to online presence.
The "demure" TikTok trend explained
Origin and meaning of the viral "demure" trend
- Trend creator: The "very demure, very mindful" trend, which has people wondering why everyone is saying "demure," was initiated by TikTok content creator Jools Lebron
- Definition: The meaning of "demure" in this viral context is reserved and shy, as explained by TikTok user and English teacher Claudine James to her nearly six million followers
- Contrast to other trends: The demure trend on TikTok pokes fun at influencer aesthetics like the "clean girl" look, focusing on minimalism and self-imposed classiness
Key characteristics of the "demure" TikTok trend
- Behavior: The viral "demure" trend promotes conservative and modest approaches, embracing rules and social norms
- Fashion: The demure trend on TikTok features a neutral color palette, tailored silhouettes, modest cuts, minimalist accessories, and sleek hairstyles
- Lifestyle: The meaning of "demure" in this trend encourages reserved behavior, good manners, and presentable style without overdoing it
Popularity and reach of the "demure" trend
- Viral status: The trend has become so popular that Lebron claimed she was "demured" in public, with fans recognizing her in person and asking why everyone is saying "demure"
- Celebrity adoption: Celebrities like Jennifer Lopez, Kim Kardashian, and Penn Badgley have joined the 10,000-video-strong movement on TikTok, contributing to the viral "demure" trend
- Brand participation: Companies such as Netflix, Google, and E.L.F cosmetics have also embraced the demure trend on TikTok
Contrasting "demure" with other TikTok trends
"Brat summer" movement
- Concept: Inspired by Charli XCX's album "Brat", it celebrates rebellion, chaos, and living with a "don't care" attitude, opposite to the meaning of "demure" in the viral trend
- Aesthetic: Defined by a grungy look with lime green, leather, and smoky eye makeup, contrasting with the demure TikTok trend
- Philosophy: Embraces the messier, more chaotic side of life without worrying about consequences, unlike the "demure" trend
Appeal of contrasting trends
- Demure appeal: The viral "demure" trend resonates with those craving simplicity, mindfulness, and a less chaotic way of living as a reaction to social media overstimulation
- Brat summer appeal: Taps into the collective need to rebel against societal norms and celebrate individuality and unapologetic living, opposite to why everyone is saying "demure"
- Trend dynamics: Both trends have become full-blown lifestyles, encouraging people to live boldly and unapologetically in their chosen style, whether it's the demure trend on TikTok or its opposite
TikTok user behavior insights
- Content creation: A minority of TikTok users (top 25%) produce 98% of publicly accessible content, including videos about why everyone is saying "demure," while around half of U.S. adults on TikTok have never posted a video themselves
- User engagement: TikTok users spend an average of 23.3 hours per month on the app, potentially engaging with trends like the viral "demure" movement
- Demographics: Two-thirds of TikTok users are 18-19 year olds, with significant usage among 20-29 year olds (56%) and 30-39 year olds (45%), many of whom may be participating in or observing the demure trend on TikTok
FAQ
What does "demure" mean in the viral TikTok trend?
In the viral TikTok trend, "demure" refers to a reserved, shy, and modest behavior. It promotes a lifestyle of mindfulness, conservative approaches, and adherence to social norms, contrasting with more chaotic or rebellious trends.
Why is everyone saying "demure" on TikTok?
Everyone is saying "demure" on TikTok because of a viral trend started by content creator Jools Lebron. The trend promotes a modest and mindful lifestyle, poking fun at influencer aesthetics while encouraging users to embrace a more reserved and classy approach to life and fashion.
What are the key characteristics of the demure trend on TikTok?
The demure trend on TikTok is characterized by conservative and modest behavior, a neutral color palette in fashion, tailored silhouettes, minimalist accessories, and sleek hairstyles. It emphasizes good manners, presentable style, and a reserved approach to life.
How does the demure trend differ from the "brat summer" movement?
The demure trend promotes modesty and mindfulness, while the "brat summer" movement celebrates rebellion and chaos. The demure trend features a neutral, minimalist aesthetic, whereas "brat summer" embraces a grungy look with bold colors and edgy makeup.
Who is participating in the demure trend on TikTok?
The demure trend has gained widespread popularity on TikTok, with participation from everyday users, celebrities like Jennifer Lopez and Kim Kardashian, and even brands such as Netflix and Google. It has amassed over 10,000 videos and continues to grow in popularity across various demographics on the platform.
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