King Charles has launched a new product as Meghan Markle makes her next move

King Charles and Royal Warrants: A New Product for Sustainability

Environmental focus in royal family business ventures

• Sustainability review: King Charles is requiring Royal Warrant holders to demonstrate appropriate environmental and sustainability policies to keep their warrants, effectively launching a new product standard
• Potential losses: Iconic brands like Cadbury, Cathedral City, Audi, and Burberry may lose their Royal Warrants if they fail to meet new environmental standards set by King Charles
• Royal commitment: The King, a lifelong environmentalist, uses renewable energy sources and owns an Aston Martin modified to run partly on bioethanol, showcasing his dedication to sustainability

Impact on brands and royal family business ventures

• Commercial relationship: Royal Warrants are purely commercial and not a guarantee of product authenticity
• Reapplication process: Existing Royal Warrants became void after Queen Elizabeth II's death, requiring firms to reapply to King Charles
• Annual changes: Approximately 40-60 brands lose their Royal Warrants each year, highlighting the ongoing evolution of royal product endorsements

Meghan Markle's business ventures: Her next move

Recent launches and Meghan Markle's new brand

• American Riviera Orchard: In March 2024, Meghan launched this lifestyle brand offering cookbooks, tableware, and other products, marking her next move in the business world
• Lemonada Media deal: In February 2024, Meghan signed a podcast deal, making her Archetypes podcast available on all platforms and announcing a new podcast in development

Previous ventures in royal family business

• Netflix partnership: In September 2020, Harry and Meghan signed a multiyear deal with Netflix to produce various projects
• Ethic partnership: In October 2021, the couple became "impact partners" with Ethic, focusing on ESG investing
• Spotify podcast: Meghan's Archetypes podcast launched on Spotify in August 2022, showcasing her involvement in media ventures

FAQ

Has King Charles actually launched a new product?

No, King Charles has not launched a new product. He is reviewing Royal Warrants with a focus on environmental sustainability, effectively creating new standards for products associated with the royal family.

What is Meghan Markle's latest business venture?

Meghan Markle's latest business venture is American Riviera Orchard, a lifestyle brand launched in March 2024 that offers cookbooks, tableware, and other products.

How are royal family business ventures evolving?

Royal family business ventures are evolving with a greater focus on sustainability, as seen in King Charles' review of Royal Warrants, and diversification into media and lifestyle brands, as demonstrated by Meghan Markle's various projects.

What impact might King Charles' sustainability focus have on existing Royal Warrant holders?

King Charles' sustainability focus may result in some iconic brands losing their Royal Warrants if they fail to meet new environmental standards, potentially affecting up to 40-60 brands annually.

How does Meghan Markle's new brand launch fit into her overall business strategy?

Meghan Markle's launch of American Riviera Orchard fits into her overall business strategy of diversifying her ventures, which include partnerships with Netflix, Spotify, and involvement in ESG investing, showcasing her multifaceted approach to business and media.