Fake It Till We Make It Full Movie: "Anyone But You" (2023)

Movie details and success

• Title and release: "Anyone But You" released in 2023, starring Sydney Sweeney and Glen Powell
• Plot: Centers around a fake relationship romantic comedy scenario that develops into a real romance
• Box office performance:
  • Grossed $88 million domestically and $210 million worldwide
  • Considered a sleeper hit given its relatively low $25 million budget
• Critical reception: Praised for its relatable, likable cast and actual romance, elements often lacking in typical "fake it till we make it" full movies

Factors contributing to the movie's success

• On-screen chemistry: The fake relationship romantic comedy plot between Sweeney and Powell fueled their on-screen chemistry, boosting the film's appeal
• Strategic marketing:
  • Leaned heavily into the actors' "ship" (fan-created relationship)
  • Sold the "pretend couple movie" based on the leads' chemistry and "fun" together rather than just the script
• Timing: Released during the typically slow post-holiday period, but continued to perform well into January and February 2024

Impact on the rom-com genre

• Genre revival: The success of this "fake it till we make it full movie" indicates a potential resurgence in the rom-com genre
• Theatrical appeal: Proves that audiences still enjoy theatrical fake relationship romantic comedies with strong romantic leads, despite the trend of such films going straight to streaming platforms
• Sequel potential: The movie's success has led to rumors of a sequel or at least another pretend couple movie featuring the same leads

Behind-the-scenes strategy

• Career moves:
  • Sydney Sweeney strategically aligned herself with Sony Pictures to advance her career in fake it till we make it full movies
  • This alignment allowed her to produce her own projects, including "Anyone But You"
• Future projects: Sweeney's success with this fake relationship romantic comedy has led to multiple upcoming projects with Sony Pictures, including "Barbarella" and "The Registration"

Streaming availability

• Pretend couple movie streaming: "Anyone But You" is now available for streaming, allowing viewers to enjoy this "fake it till we make it full movie" from the comfort of their homes

FAQ

What is the best example of a "fake it till we make it full movie" in recent years?

"Anyone But You" (2023) starring Sydney Sweeney and Glen Powell is considered the best recent example of a "fake it till we make it full movie" in the romantic comedy genre.

Where can I watch "Anyone But You" or other pretend couple movie streaming options?

"Anyone But You" is now available for streaming on various platforms. Check your preferred streaming service or video-on-demand options for availability.

What makes "Anyone But You" stand out as a fake relationship romantic comedy?

The movie stands out due to its relatable cast, strong on-screen chemistry between the leads, and a plot that develops from a fake relationship into a genuine romance.

How successful was "Anyone But You" as a fake it till we make it full movie?

"Anyone But You" was a box office hit, grossing over $210 million worldwide on a $25 million budget, making it a sleeper hit in the romantic comedy genre.

Are there plans for more fake relationship romantic comedy movies following the success of "Anyone But You"?

While no specific plans have been announced, the success of "Anyone But You" has led to rumors of a sequel and increased interest in the fake relationship romantic comedy subgenre.