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What Is Going On with Blake Lively: Controversies and Box Office Success

Alex KataevbyAlex Kataev·Sep 2, 2024
In Short

Blake Lively is facing significant backlash in 2024 due to her controversial promotion of the film "It Ends With Us" and alleged on-set clashes with director Justin Baldoni. What is going on with Blake Lively includes the Blake Lively controversy 2024, which has sparked intense debate, while the movie has achieved box office success, grossing over $180 million globally despite the Blake Lively It Ends With Us backlash.

Recent controversies

"It Ends With Us" promotion backlash

  • Tone-deaf marketing: Lively was criticized for using a movie about domestic abuse to promote her personal brands and husband's gin, which was seen as insensitive
  • Lighthearted approach: Fans questioned what is going on with Blake Lively as she seemed more concerned with her celebrity status and product lines than the serious themes explored in the film
  • Sarcastic responses: Lively's sarcastic reply to a fan's question about discussing the movie's themes was viewed as alienating, contributing to the Blake Lively It Ends With Us backlash

Alleged on-set conflicts

  • Creative control issues: Reports of on-set clashes between Lively and director Justin Baldoni over creative control plagued the film's press tour, adding to the Blake Lively controversy 2024
  • Feud rumors: The alleged feud echoed the melodrama of the 2022 "Don't Worry Darling" press tour

Past controversies resurfacing

  • Transphobic language: Lively's use of transphobic slurs in past interviews from 2008, 2009, and 2012 has resurfaced, disappointing her queer fanbase and contributing to what is going on with Blake Lively
  • Nepotism accusations: Critics have labeled Lively a "nepo baby", suggesting her success is due more to luck and nepotism than hard work

Box office performance

"It Ends With Us" success

  • Financial triumph: Despite the Blake Lively It Ends With Us backlash, the film has become a surprise hit, grossing $180 million globally in under two weeks on a $25 million budget
  • Milestone achievement: The movie surpassed a $100 million global box office milestone in under a week
  • Potential sequel: The film's success opens a strong case for a sequel adaptation

Career impact

  • Four-year gap: "It Ends With Us" marks Lively's return to a lead role after a four-year hiatus since her last starring role in 2020's "The Rhythm Section"
  • Mixed reviews: Despite middling reviews from critics, the film has performed well at the box office, contrasting with the Blake Lively controversy 2024

Public and media reaction

Fanbase response

  • Divided opinions: Fans are split on what is going on with Blake Lively, with some turning against her and others dismissing the controversy as overblown
  • Social media amplification: The Blake Lively It Ends With Us backlash has been fueled by social media, where people are constantly connected and seeking information

Media coverage

  • "JLo moment": Some commentators compare Lively's situation to Jennifer Lopez's fall from grace after an awkward viral clip
  • Timing impact: The Blake Lively controversy 2024 timing in August, when many celebrities and journalists are on vacation, has amplified the PR crisis

Potential career implications

Reputation management

  • Image rebuilding: Experts suggest Lively address what is going on with Blake Lively through a detailed public statement to rebuild her image
  • PR strategy: Lively's team is likely advising her to remain silent, a common strategy for Hollywood stars who believe they won't be affected long-term by the Blake Lively It Ends With Us backlash
  • Influential allies: Lively may recruit influential friends like Taylor Swift to aid her in the crisis

Career resilience

  • Untouchable reputation: Despite potential missteps, Lively's status as a beloved actress with a unique reputation may help her weather the Blake Lively controversy 2024
  • Hollywood power couple: Lively's relationship with Ryan Reynolds and their status as a Hollywood power couple may contribute to her resilience in the industry

FAQ

What is going on with Blake Lively in 2024?

Blake Lively is facing backlash due to her controversial promotion of the film "It Ends With Us," alleged on-set clashes with director Justin Baldoni, and resurfacing of past controversies. The actress has been criticized for using a movie about domestic abuse to promote personal brands and responding sarcastically to fan questions about the film's themes.

What is the Blake Lively controversy 2024 about?

The Blake Lively controversy 2024 centers around her promotion of "It Ends With Us," which many found insensitive given the film's serious subject matter. Additionally, reports of on-set conflicts with the director and resurfacing of past transphobic comments have contributed to the controversy. Despite these issues, the film has been a box office success.

Why is there a Blake Lively It Ends With Us backlash?

The Blake Lively It Ends With Us backlash stems from her perceived tone-deaf marketing approach, where she used the film to promote personal brands and her husband's gin. Fans criticized her for focusing more on her celebrity status and product lines rather than addressing the movie's serious themes of domestic abuse.

How has the controversy affected Blake Lively's career?

While the controversy has led to significant public criticism, "It Ends With Us" has been a financial success, grossing over $180 million globally. The long-term impact on Lively's career remains to be seen, but her status as a beloved actress and part of a Hollywood power couple may help her weather the storm.

How is Blake Lively responding to the controversy?

As of now, Blake Lively has not made a detailed public statement addressing the controversy. PR experts suggest that she may be following a common Hollywood strategy of remaining silent, believing the backlash won't affect her long-term. Some speculate she might enlist influential friends like Taylor Swift to help manage the crisis.