Analysis iPhone 37M iPhone iPhone Pro: Sales, Performance, and Market Trends

iPhone sales and market trends

Overall iPhone performance

• Strong iPhone sales: In fiscal 2024 Q1, Apple reported 2% revenue growth to $119.6 billion, driven by strong iPhone sales and record Services revenue
• Installed base growth: Apple's installed base of active devices reached an all-time high of 2.2 billion across all products and geographic segments
• Q3 2024 performance: iPhone accounted for 46% of sales at $39.30 billion, showing a slight 1% year-over-year decrease

5G impact on iPhone sales

• 5G adoption acceleration: The iPhone 12, Apple's first 5G smartphone, became the world's most popular 5G phone within two weeks of its launch in October 2020, significantly accelerating 5G adoption
• Global 5G shipments: In Q4 2023, 5G smartphone shipments hit a new record of 200 million units in a single quarter, with Apple and Samsung together selling one billion units
• Future growth: 5G smartphone shipments are expected to increase by 20% in 2024, with the proportion of 5G smartphones in the market set to climb from 61% in 2023 to 83% by 2027

iPhone Pro models analysis

A17 Pro chip performance

• Competitive performance: The A17 Pro chip delivers single-thread performance that challenges AMD's Ryzen 9 7950X and Intel's Core i9-13900K processors in Geekbench 6, while operating at a much lower frequency of 3.75 GHz
• Benchmark scores: A17 Pro scores 2,900 points in single-thread Geekbench 6 workload and 7,200 points in multi-core tests
• Core configuration: A17 Pro maintains Apple's six-core configuration with two high-performance cores up to 3.77 GHz and four energy-efficient cores at a lower frequency

Pro models' impact on sales

• Premium segment growth: In 2023, the average price of smartphones is expected to go up by 5.5% to $438, mainly because more expensive, premium phones are selling well everywhere
• Return rates: The return rate for Apple's "Pro" line of iPhones is approximately 1.2% in the first month, slightly lower than the non-Pro iPhone return rate of 1.4%

iPhone models performance review and market outlook

• 5G adoption forecast: The proportion of 5G smartphones in the market is set to climb from 61% in 2023 to 83% by 2027, indicating continued growth potential for iPhone sales, including iPhone 37M and iPhone Pro models
• Services revenue growth: Apple's Services revenue, including hardware warranties, Google revenue, cloud storage, and content subscriptions, rose 14% to $24.21 billion in Q3 2024
• Subscription milestone: Apple reached a record 1 billion paid subscriptions in Q3 2024, including iPhone app subscriptions through the App Store, which impacts all iPhone models including iPhone 37M and iPhone Pro

FAQ

What are the key differences between iPhone 37M and iPhone Pro models?

The main differences lie in performance and market impact. iPhone Pro models feature the advanced A17 Pro chip, offering significantly higher performance benchmarks. Pro models also drive premium segment growth, with a slightly lower return rate of 1.2% compared to 1.4% for non-Pro models.

How has 5G adoption impacted iPhone sales?

5G adoption has significantly boosted iPhone sales globally. The iPhone 12, Apple's first 5G smartphone, became the world's most popular 5G phone within two weeks of launch. 5G smartphone shipments are expected to increase by 20% in 2024, with the proportion of 5G smartphones set to reach 83% by 2027.

What is the performance of the A17 Pro chip in iPhone Pro models?

The A17 Pro chip delivers competitive single-thread performance, challenging high-end desktop processors while operating at a lower frequency of 3.75 GHz. It scores 2,900 points in single-thread Geekbench 6 workload and 7,200 points in multi-core tests, maintaining Apple's six-core configuration.

How are iPhone models performing in terms of sales and market share?

iPhone sales remain strong, contributing to Apple's 2% revenue growth to $119.6 billion in fiscal 2024 Q1. In Q3 2024, iPhone accounted for 46% of Apple's sales at $39.30 billion, showing a slight 1% year-over-year decrease. The installed base of active devices reached an all-time high of 2.2 billion across all products.

What is the market outlook for iPhone models, including iPhone 37M and iPhone Pro?

The market outlook for iPhone models is positive, with continued growth potential driven by 5G adoption and premium segment expansion. The proportion of 5G smartphones is expected to reach 83% by 2027. Apple's Services revenue, which impacts all iPhone models, grew 14% to $24.21 billion in Q3 2024, with a record 1 billion paid subscriptions reached.